Work with me to get your climbing or adventure sport business soaring.
I'm a business management consultant for the indoor climbing and adventure sport industry, offering consultation services across the full breadth of the sector's needs. My expertise lies in a firm operational understanding, alongside strong strategic and commercial decision-making experience. I work with start-ups, established multi-site operators, and National Governing Federations to achieve positive results no matter the challenge.
Let's take your indoor climbing organisation to the next level.
WHERE TO START
What do you need right now?
Already open? A Centre Health Check finds where your centre is losing members and income, and what to fix first.
Planning a centre? A Site and Feasibility Review tells you whether the building and the numbers stack up before you sign.
Want a quick first answer? Try my eleven free tools. Each one takes a few minutes.
BIO
I have worked in indoor climbing since 2007 and have done most jobs in a centre, from coaching and route setting to running sites and setting new ones up.
As Regional Climbing Manager for Everyone Active I led climbing across a multi-site estate, then ran one of the UK's busiest lead climbing centres as Head of Climbing at Westway. I hold an MSc in Sports Management.
Today I help operators, investors and federations in the UK and abroad build climbing businesses that last.
TESTIMONIALS
What climbing centre operators say
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He had a significant impact on our company.
Thomas Broggi
Co-Founder and Managing Director, Rhino Boulder
CENTRE REVIEW, THEN ONGOING SUPPORT
“Jez came to audit our climbing gym when we were one year old. He was very meticulous and in three days he came up with a host of ideas for improvement and provided clear guidance on how to implement them. Everything was very professional and grounded in his experience. Two years on, I can confirm that his recommendations have been extremely useful, and we are glad we called him in at the time as he had a significant impact on our company. We have maintained our relationship with Jez as we always get value from our conversations with him. His experience, proactiveness and professionalism make him a great asset for anyone in the climbing industry.”
Knowledgeable, and no stress to get going.
UK leisure operator
CENTRE HEALTH CHECK, FOUR DAYS ON SITE
“Jez comes highly recommended. After our initial contact, a discussion was quickly set up and we were able to talk through solutions. Several options were given, and within a few weeks he was with us on site for four days to help us find a way forward. His findings were presented well and structured so that we could take them forward in an action plan.”
A clear and realistic picture of what the centre could achieve.
Senior manager
UK charitable trust
SITE AND FEASIBILITY REVIEW, OPERATOR TENDER
“Jez brought a rare combination of hands-on operator experience and commercial rigour to our climbing centre project. His feasibility study gave us a clear and realistic picture of what the centre could achieve, and his work on the operator tender helped us approach the market with confidence. He was straightforward to work with and always focused on what would make the project succeed.”
TRUSTED ACROSS THE SECTOR
Any climbing business would benefit from his advice.
Ian Taylor OLY
Olympic gold medallist and former Chair, NICAS
Knowledge of the sector is second to none.
“For many years he ran the busiest indoor centre in the country (Westway, London). He set industry standards in all areas and through his leadership, tens of thousands of Londoners (and beyond) have been introduced into this wonderful sport.”
Jeremy Wilson
Founder and CEO, Lakeland Climbing Centres
An asset to the UK commercial climbing scene.
“From operating one of the UK's busiest climbing centres to managing multiple assets, Jez has the capacity to work effectively at a corporate level while being able to operate at the 'coal face'.”
James Pallatt
Director, 360 Rope Solutions
“As Chair of NICAS I worked closely with Jez while he led our business development and safeguarding. He has a sharp commercial head, a real commitment to doing things properly, and he gets things done.”
The quality and attention to detail of Jez's advice was superb.
“Jez worked on a specific procedures project for a large adventure structure belonging to one of our clients. The quality and attention to detail of Jez's advice was superb.”
Paolo Fubini
Managing Director, Arrampica
Jez has been a great resource.
“Jez has been a great resource when we have had any climbing walls included in the tender with regards to possible innovation and financial projections.”
Fergus Bell
Everyone Active
An award presented at a national gala.
“I worked with Jez to create accessible monthly socials for disabled and neurodivergent climbers and also a very well attended climbing competition. Ultimately, these efforts were recognised externally with local news coverage and also an award presented at a national gala.”
Dr Yasmin Lazarus
Co-Founder, UK Paraclimbing Collective
An indispensable leader for any organisation.
“I have worked alongside Jez as a Trustee for NICAS for six years. He is astute, personable and confident in stakeholder relations and negotiations.”
Jon Chittenden
Board Trustee, NICAS
